Gurugram, 24th April 2026 : ixigo Trains, India’s leading AI-based train ticketing platform,
has secured the branding rights for New Delhi Metro Station, as part of a
high-impact marketing initiative to drive stronger brand recall at one of the
national capital’s busiest transit hubs. As part of this initiative, New Delhi
Metro Station will now be known as “ixigo New Delhi Metro Station,”
along with in-metro announcements informing commuters “The next station is New
Delhi, ixigo” and “Agla station New Delhi, ixigo hai.”
The New Delhi Metro Station is a vital
interchange connecting the Yellow Line and Airport Express Line. It serves as a
key access point for passengers travelling via New Delhi Railway Station
(Ajmeri Gate side), while also offering seamless connectivity to IGI Airport
(T2 and T3), major tourist attractions, and commercial hubs like Connaught
Place. By securing branding at this location, ixigo Trains is tapping into a
high-frequency audience of daily commuters and intercity travellers,
reinforcing top-of-mind recall at a moment when travel decisions are often
made.
Commenting on this, Dinesh Kumar
Kotha, CEO, ixigo Trains and ConfirmTkt, said, “New Delhi Metro
Station is one of the most critical transit points in the national capital
region, connecting millions of train and air travellers every day. By bringing
ixigo Trains into this ecosystem, we are meeting users exactly where their
journeys begin. This move also builds on our recent launch of metro ticket
booking on ixigo Trains, including Delhi Metro and Mumbai Metro QR-based
ticketing for seamless travel. This campaign is a natural extension of our
brand promise – making train travel simpler, smarter, and more accessible. With
this, we aim to strengthen recall and ensure that when it comes to train
tickets, ixigo Trains is the first choice.”
This on-ground integration reflects ixigo
Trains’ focus on embedding itself into users’ daily journeys, extending beyond
train bookings to become a constant travel companion across touchpoints.
About
ixigo (NSE: IXIGO, BSE: 544192)
Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo (Le Travenues
Technology Limited) is a technology company focused on empowering Indian
travellers to plan, book and manage their trips across rail, air, buses and
hotels. ixigo assists travellers in making smarter travel decisions by
leveraging artificial intelligence. The ixigo, ConfirmTkt and AbhiBus apps
allow travellers to book train tickets, flight tickets, bus tickets, hotels,
and cabs, and provide travel utility tools and services developed using
in-house proprietary algorithms and crowd-sourced information. With over 54
crore Annual Active Users in Fiscal 2025, ixigo is the leading OTA for Next
Billion Users in India. For more information, please visit http://www.ixigo.com
