Kolkata : OSL Prestige, the long-standing
dealer partner of BMW India has also been appointed as the new dealer partner
for MINI India in West Bengal. With this, MINI has made a strong entry in the
eastern region.
OSL Prestige showroom
has been transformed to Retail.NEXT with immersive showcase of BMW and MINI
under one roof. It is a future-forward retail
space that not only showcases vehicles but also embodies the brand’s commitment
to luxury, innovation, and customer satisfaction.
Mr. Vikram Pawah,
President and CEO, BMW Group India said, “We are delighted to appoint OSL
Prestige as our new MINI dealer partner in West Bengal and to inaugurate their
state-of-the-art facility that brings BMW and MINI together under one roof.
This milestone further strengthens our retail footprint in the region and sets
new benchmarks for customer experience. At BMW Group India, we are reimagining
luxury automotive retail by placing the customer at the heart of a design
forward, digitally innovative, and emotionally engaging brand experience.”
Mr. Charchit Mishra, Dealer Principal, OSL Prestige said,
“Our enduring partnership with BMW Group India has always been anchored in a
shared commitment to excellence. We are proud to now represent the iconic MINI
brand in West Bengal, bringing its unique charm and driving passion to our
customers. The inauguration of our new Retail.NEXT showroom in the heart of
Kolkata marks a bold step forward in redefining the luxury automotive
experience. Designed around the evolving needs of today’s discerning buyers
this new facility is set to deliver not just exceptional automobiles, but
unforgettable moments for our valued customers across the region.”
The ultra-modern showroom is spread over 4,526
sq.ft. and elegantly displays 5 cars. The showroom is located at the
Silver Arcade, 5 JBS Halden Avenue, EM Bypass, Kolkata, West Bengal, India –
700 015. A dedicated vehicle handover lounge is thoughtfully designed to
ensure each customer’s car delivery is a truly memorable
experience. The Customer Consultation Stages are located
strategically throughout the showroom. The service consultation takes place
where the client wants it and what fits the situation. The unique living
room atmosphere and the cozy positioning of the seating close to cars
creates a relaxed environment for consultation. BMW Geniuses are
equipped with innovative digital sales tools to provide comprehensive
information on product features and services.
The Sales Consultancy Lounges offer
dedicated areas for situations that require a higher degree of privacy for
discussion on different aspects such as financing, leasing etc.
The Multifunctional Handover Bay is
dedicated to all handover processes for new cars, pre-owned cars, and is also
an ideal starting point for test drives. Its relaxed lounge atmosphere is
designed to make new car deliveries a memorable experience.
Latest range of BMW and MINI merchandise and
accessories are on display at the lifestyle and accessories zone. The
Retail.NEXT dealership facility delivers extremely high-quality standards in
all processes of Sales, Service and Business Systems to ensure that customers
receive best-in-class pre and post sales ownership experience. Battery
Electric Vehicle (BEV) users can also charge their electric vehicles (EVs) at
the dealership.
The back-office setup provides the dealership staff a dedicated
space for effectively carrying out the administrative work and phone calls.
Additionally, the Retail.NEXT showroom is a perfect
orchestration of various measures such as lighting, sound, temperature, product
staging, and décor. Different lighting experiences and décor elements create a
cozy homely atmosphere across all touchpoints such as furniture, cars, etc.
If you have any
queries, please contact:
BMW Group India
Satchit Gayakwad,
Press and Corporate Affairs
Cell: +91 95607 25900;
Email: Satchit.Gayakwad@bmw.in
Richa Sharma, Press
and Corporate Affairs
Cell: +91 99100 22148;
Email: Richa.Sharma@bmw.in
Internet: www.bmw.in
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