Mumbai, 29th August 2025 : To mark World Photography Day on 19th
August 2025, Piramal Realty transformed its flagship development, Piramal
Vaikunth in Thane, into a living gallery celebrating life, nature and
community. The initiative titled ‘Vaikunth in Full Bloom’, brought
together acclaimed photographers and residents in a week-long showcase of
visual storytelling.
Spread across 32 acres, the lush landscapes and
architectural elegance of Piramal Vaikunth became a canvas for leading
photographers. With distinct visual styles spanning architecture, people,
culture, nature and travel, the photographers brought to life the spirit of
Full Bloom — a theme that portrays Piramal Vaikunth not just as a residential
address, but as a living breathing community.
Extending the celebration beyond professional lenses,
residents were invited to participate in the interactive #VaikunthInFullBloom
contest from 12th to 18th August, sharing moments that
reflected the essence of community living. The most compelling entries were
rewarded with prizes that honoured their passion for photography,
turning every captured frame into a shared celebration of belonging.
Speaking on the initiative, Kyron Dinshaw,
Marketing & Commercial Head, Piramal Realty, said:
“This World Photography Day, ‘Vaikunth in Full Bloom’ was our way of turning
the lens on what truly matters — the everyday stories of life, beauty and
community living. By inviting creators and residents to interpret the space
through their eyes, we celebrated not just the art of photography, but also the
values that define Piramal Vaikunth: nature, culture and community spirit.”
The campaign was rolled out across social media and
amplified through targeted promotions. With strong engagement and enthusiastic
participation, Vaikunth in Full Bloom reaffirmed Piramal Realty’s
commitment to creating not just homes, but vibrant, expressive communities
where creativity and connections thrive.
About Piramal Realty
Founded in 2012, Piramal Realty, the real estate
development arm of Piramal Group, is one of India’s leading developers with 13
Mn. sq. ft. of residential real estate under development in and around Mumbai.
Piramal Realty aims to set gold standards in architectural design, quality,
safety and customer centricity in both residential and commercial real estate.
Piramal Realty’s design philosophy celebrates the harmonious integration of
nature, light, air and thoughtful living — making each development a space to
grow, connect and thrive.
