India : This
Independence Day, UPL spotlights two of the nation’s strongest pillars –the
farmer and the soldier – with the launch of ‘Jai Jawan, Jai Kisan’, an
evocative short film released in eight languages.
Watch
the Film: Jai
Jawan, Jai Kisan
Explore the Series: Atoot
Vishwas Ki Kahaniya
The film draws a compelling
parallel between two unsung heroes – one guarding our borders, the other
safeguarding our food supply. It underscores their shared commitment to
nation-building and the equal respect they deserve.
‘Jai Jawan, Jai Kisan’
forms a powerful chapter in UPL’s year-long storytelling initiative, ‘Atoot
Vishwas Ki Kahaniya’ – a monthly video series that celebrates the
unwavering trust and deep-rooted relationships within India’s farming
communities. Hosted on the dedicated YouTube channel Mitti Ke Rishtey –
A UPL Initiative, the series brings to life authentic and heartfelt stories
of farmers who embody resilience, community spirit, and an enduring bond with
SAAF®, one of India’s most trusted fungicides. Through these narratives, UPL
pays tribute to the everyday heroes who nurture farmlands and safeguard
livelihoods, reinforcing the values that keep our nation growing strong.
Commenting on the
initiative Ashish Dobhal, CEO, UPL SAS, said: “At
UPL, farmers are at the core of our mission. They are not just stakeholders –
they are our partners in progress. This Independence Day, through ‘Jai Jawan,
Jai Kisan,’ we extend our gratitude to another pillar of our nation – the
soldier. Both protect India in their own profound ways, and this film is our
tribute to their shared spirit of service and sacrifice.”
Since its launch, SAAF® has
been more than just a crop protection solution – it has been a symbol of trust
in the fields. By helping farmers combat fungal diseases in crops and safeguard
their harvests, SAAF® has played a vital role in securing rural livelihoods. ‘Atoot
Vishwas Ki Kahaniya’ captures these connections, spotlighting not only
farmers but also retail partners who have helped make SAAF® a household name
across India’s heartland.
The campaign, which began in
April 2025 and runs through March 2026, will feature 12 short films in total.
Five films have already been released, each capturing real-life farmer
experiences and exploring powerful themes of trust, family bonds, and journeys
of success. With ‘Jai Jawan, Jai Kisan’ now live, six more films will follow –
continuing UPL’s celebration of India’s agricultural spirit and reaffirming its
commitment to empowering farming communities.
