●
Strengthens its private brand portfolio with
the new launch
Mumbai, India – April
22, 2026 : JSW One Platforms, a tech-first B2B
e-commerce marketplace serving India’s manufacturing and construction MSMEs,
today announced the launch of One Helix Pipes & Tubes, its latest private
brand designed to deliver high-quality, reliable steel pipes and tubes for
industrial and construction applications.
The launch marks
another step in JSW One Platforms’ strategy to expand its private brand
portfolio, aimed at providing Individual House Builders (IHBs), MSMEs &
industrial buyers with trusted materials supported by strong supply chains and
competitive pricing.
India’s steel pipes and
tubes market is estimated at ~11 million tonnes annually, driven by demand from
infrastructure projects, construction activity, water distribution networks,
and industrial applications. According to a study by Grand View Research,
the sector is projected to reach USD 12.8 billion by 2033, expanding at a
compound annual growth rate of 7.1% between 2026 and 2033, supported by
continued urbanisation and government-led infrastructure investments.
Against this backdrop,
One Helix Pipes & Tubes aims to address the needs of customers seeking
consistent quality, dependable supply, and transparent pricing across
construction, infrastructure, engineering, and fabrication sectors.
Parth Jindal, Chairman,
JSW One Platforms, said, “India’s infrastructure growth
is highlighting persistent inefficiencies in how construction materials are
sourced, particularly in fragmented categories where consistency and
reliability remain uneven. The next phase of expansion will require more
organised, transparent, and scalable supply ecosystems. By combining
manufacturing strength with a technology-led distribution model, JSW One is
working to address this shift. The launch of One Helix Pipes & Tubes
reflects our effort to bring greater standardisation and trust to critical
material categories.”
Initially available in
the southern states of Karnataka, Andhra Pradesh, Telangana, and Tamil Nadu,
One Helix Pipes & Tubes will cater to MSMEs, IHBs, distributors,
fabricators, contractors, and EPC companies. The product range includes ERW
structural hollow sections in rectangular, square, and round profiles, with plans
to expand the portfolio across India over time.
Gaurav Sachdeva, Joint
Managing Director & CEO, JSW One Platforms,
added, “Pipes and tubes remain a category where customers often face
inconsistencies in quality, pricing, and availability. With One Helix Pipes
& Tubes, we aim to reduce that uncertainty by integrating assured
manufacturing, tighter supply-chain control and platform-led distribution. Our
focus is to deepen such categories, so procurement becomes more predictable and
efficient for MSMEs, contractors, and industrial buyers.”
Products under One
Helix Pipes & Tubes will be manufactured using 100% primary steel
hot-rolled coils and will conform to stringent quality norms, including BIS
standards such as IS 4923 and IS 1161.
The brand will leverage
JSW One’s digital marketplace and supply chain network to provide consistent
availability, quality assurance and timely delivery across markets.
JSW One currently
serves 90,000+ MSMEs and businesses across India, providing access to
industrial materials, financing solutions, and supply chain services through
its digital platform.
About
JSW One Platforms
JSW
One is a tech-first B2B e-commerce platform built to serve India’s construction
and manufacturing MSMEs with a comprehensive suite of offerings ranging from
procurement and credit to fulfilment and private brands. The platform leverages
the JSW Group’s deep expertise in steel and cement, alongside proprietary
technology and financing tools, to deliver an end-to-end digital experience.
