The emotional TVC introduces Swaniketan,
India’s first purpose-built residential ecosystem designed to provide dignity,
security, and lifelong community support
Pune,
India – February 09, 2026 : In India, millions of families raising
differently-abled children live with a quiet, constant worry: what happens
after us? Every day, parents face the question of who will care for their
children when they are no longer around. With limited healthcare
infrastructure, sparse mental health support, and few residential options
designed for long-term care, the burden often falls entirely on families. For parents,
it is not just about today, it is about a lifetime of uncertainty, navigating a
system that is not yet fully equipped to meet the unique needs of their
children.
Today, Paranjape Schemes Construction
Ltd. unveils its first television commercial (TVC)
for Swaniketan, India’s first residential community purpose-built for
differently-abled individuals and their families. Developed under Paranjape
Special Projects, Swaniketan integrates thoughtful design, accessibility,
mental well-being, and daily support within a cohesive living environment. The
TVC uses authentic, real-life narratives to convey the project’s ethos and
lived experience, with a series of exclusive episodic snippets planned to roll
out, bringing the community’s purpose-driven philosophy to life for audiences
across platforms.
The
TVC is now live across digital platforms and can be viewed here: – https://youtu.be/Jr-aR1AMpAk?si=mBKMvMBh6HA6CJkz
Mr
Shashank Paranjape, Managing Director, Paranjape Schemes Construction Limited,
says, “Swaniketan is more than a housing project, it’s a community built around
care, respect, and empowerment. Our vision has always been to design spaces
that respond to real human needs, and this project is a heartfelt reflection of
that commitment. At Paranjape Schemes, we are committed to giving back to
society by creating communities that genuinely support people’s lives.”
Mr
Amit Paranjape, Director Business Development, Paranjape
Schemes Construction Limited, adds, “Through Swaniketan, we are building
meaningful partnerships with families, NGOs, and society at large. This TVC is
just the beginning of sharing the community’s story and our vision for
inclusive, socially responsible housing.”
In
addition to Swaniketan, Paranjape Schemes has developed Athashri – Senior
Citizen Housing, one of India’s most established senior living communities that
blends dignity, thoughtful design, care services, and vibrant social engagement
for residents. Athashri communities foster connection, comfort, and fulfilment
at every stage of life, rooted in the company’s broader commitment to shaping
purpose-driven living experiences.
About
Paranjape Schemes Construction Limited
With over 35 years of experience in real estate development, Paranjape
Schemes has built a legacy of shaping skylines and creating sustainable,
vibrant communities. The company has delivered thousands of homes across India
and continues to innovate with purpose-driven projects such as Swaniketan (for
differently-abled individuals), Athashri (senior citizen housing), Aastha
(assisted living), and ARYS (legacy home redevelopment). Known for combining
architectural excellence with a deep focus on inclusivity, care, and
community-building, Paranjape Schemes emphasizes housing that enhances quality
of life, fosters independence, and creates enduring, socially responsible
living environments.
