Hyderabad,
India, 9th February, 2026 : Bartronics India Limited (BIL),
a rural financial inclusion and technology company with a nationwide footprint,
today announced the appointment of Dr. Raja Krishna Murthy M as Head – Agri
Tech Business, strengthening its leadership as the company scales its agri-tech
and climate-led growth initiatives.
The
appointment aligns with Bartronics’ strategic focus on Project Avio Agritech,
its integrated agri-tech platform designed to create new, scalable revenue
streams across agricommerce, sustainable agriculture, digital advisory, and
high-integrity carbon and climate solutions, while leveraging the company’s
extensive rural reach.
A
Gold Medalist Ph.D. in Agribusiness Management, Dr. Raja brings over 21 years
of experience in agribusiness transformation, climate-smart and regenerative
agriculture, ESGaligned programs, and carbon market operations. He has worked
with leading multilateral and international institutions including UNICEF, the
World Bank, USAID, GIZ, IFAD, the Asian Development Bank, DFID, UNIDO, and the
European Union, delivering large-scale, outcome-driven programs across Asia,
Africa, and Latin America.
Dr.
Raja has led and managed agriculture and sustainability initiatives impacting
over 2.8 lakh farmers directly, with program leadership exposure covering more
than one million farmers globally. His experience includes execution of carbon
and methane reduction projects aligned with VERRA, VCS, and Gold Standard
frameworks, positioning him strongly to build commercially viable, globally
compliant agri and carbon solutions.
Bartronics’
agri and carbon strategy is anchored in its established rural infrastructure,
which currently connects with approximately 40 million farmers across 5,000
villages through its financial inclusion and last-mile service network. Project
Avio Agritech is designed to monetise this reach by enabling structured
agri-value chains, carbon aggregation, and climate-aligned outcomes linked to
global markets, while simultaneously improving farm productivity, resilience,
and farmer incomes.
Commenting
on the appointment, Vidhya Sagar Reddy, Managing Director, Bartronics India
Limited, said: “Project Avio Agritech represents a significant long-term growth
opportunity for Bartronics as we expand beyond financial inclusion into
agriculture, climate, and carbon-led platforms. Dr. Raja’s combination of
academic excellence, global institutional experience, and hands-on execution in
carbon and agri programs brings strong strategic and operational leadership to
scale this vertical sustainably and commercially.”
Dr.
Raja Krishna Murthy M, Head – Agri Business, Bartronics India Limited,
added:“Bartronics’ deep rural presence, trusted farmer relationships, and
technology-first approach create a strong foundation to build scalable agri and
climate solutions. My focus will be on translating this reach into high-impact,
globally aligned agri and carbon programs that deliver measurable value for
farmers, partners, and the company.”
With
this appointment, Bartronics continues to strengthen its senior leadership as
it evolves into a diversified rural technology platform, with agri-tech and
carbon positioned as strategic growth engines contributing to long-term value
creation.
About
Bartronics India Limited
Bartronics
India Limited is a rural financial inclusion and technology company operating
across India’s underserved regions. Through partnerships with Public Sector
Banks and Regional Rural Banks, the Company delivers last-mile banking and
digital financial services across nearly 5,000 villages. Building on this
foundation, Bartronics is expanding into agri-trade and agri-tech through
Project AVIO, with a focus on creating an integrated rural platform spanning
finance, agriculture and commerce.
