Mumbai, 8, Sep 2025 : Purezen
Health Solutions Pvt. Ltd. launches its new line of nutraceutical
products, specifically designed to meet the growing health and wellness needs
of the Indian population. Committed to delivering high-quality, science-backed,
and multi-ingredient supplements, Purezen embodies the philosophy of holistic
wellness that is “Pure, Precise, and Powerful.”
Founded by Mitesh Desai, an entrepreneur with a deep passion for health
and wellness, Purezen
combines the wisdom of India’s traditional practices with contemporary
innovations. Mitesh is joined by co-founder Anushka Desai, who leads the
brand, platform, and customer experience. An alumnus of the Indian School of
Business (ISB), Mitesh brings extensive experience from globally recognized
organizations such as Meta, The Walt Disney Company, and HT Media. He
understands the modern challenges faced by many Indians today-nutritional
deficits driven by chronic stress, erratic lifestyles, and the digital overload
leading to common health issues like fatigue, sleep disorders, hormonal
imbalances, and mental fog.
“We aren’t lacking in supplement options; we’re lacking in real
solutions,” says Desai. He emphasizes the need for holistic health
support, asserting that optimal health outcomes arise from “well-designed,
multi-pathway solutions rather than placing hope in a single miracle ingredient.”
This insight forms the foundation of Purezen’s approach to wellness. Desai
adds, “In my journey, both professionally and personally, I have been drawn
to health and wellness. I recognized the invaluable traditional knowledge
embedded in Ayurveda and the rising consumer demand for preventive health
solutions. However, I also noticed a landscape cluttered with many products
lacking transparency and efficacy. With Purezen, my goal is to redefine
standards by offering evidence-based supplements that enhance and complement
the three critical pillars of good health- diet, exercise, and sleep.”
This launch comes as the nutraceutical market in India
is experiencing rapid growth. A recent survey found that 70% of Indians now
prioritize precautionary health measures in their daily routines. The Indian
nutraceutical market is projected to reach $18 billion by 2025 and grow to
approximately $68 billion by 2030.
Desai recognized that despite the surging demand, many
consumers are “underserved when it comes to targeted, high-quality
supplements addressing common health issues”. Purezen’s product line is
designed to fill this gap by providing science-backed supplements for
health-conscious consumers. Desai’s vision is to “set a new standard:
evidence-based, transparent, and truly beneficial supplements that can
seamlessly complement our lifestyle and work together to achieve positive
health goals.”
Purezen’s approach is
based on three core principles: purity of ingredients, precision in
formulation, and powerful results. The products are formulated as blends
designed to replace multiple bottles on a shelf and build health routines
without compromising efficacy. The company’s launch portfolio addresses
real-life needs such as skin dullness, poor sleep, low focus, hormonal
fluctuations, rising blood sugar, weakened immunity, and liver overload.
Instead of isolated active ingredients, Purezen blends clinical nutrients,
functional herbs, and evidence-backed compounds that work together
synergistically.
The product range targets ten prevalent health
challenges, which collectively account for about 80% of common metabolic,
beauty, and organ issues. The product line includes:
GlowGetter: Supports hydration and skin brightness.
MindBoost: Helps
sharpen memory and cognitive clarity.
SleepStory: Promotes
deeper rest without dependency.
PCOSBalance: Supports
hormonal alignment and menstrual regularity.
HeartThrob: Provides
cardiovascular support for cholesterol and circulatory health.
SugarStopper: Supports
blood sugar regulation and insulin sensitivity.
ThyroFix: Supports
healthy thyroid function.
Liv-It-Up: Provides
detoxifying and regenerative support for the liver.
RootCause: Promotes
stronger, healthier hair.
OxiShield: An
antioxidant-rich formula to combat oxidative stress and premature aging.
Each product is designed to address the underlying
biology of the symptoms with ingredients that are dosed for efficacy, not just
to fill a label. For example, SugarStopper, the diabetes care formulation, uses
a multi-faceted approach by combining ingredients like Gymnema Sylvestre,
Berberine, Karela extract, Jamun seed extract, and Alpha Lipoic Acid. These
ingredients work together to address multiple pathways, from reducing sugar
cravings to improving insulin action.
Given the explosive growth in the nutraceutical
industry, concern about product quality and regulatory standards is paramount.
Purezen pledges unwavering commitment to quality assurance. All products are
FSSAI-approved and manufactured in GMP, ISO-certified, and HACCP-compliant
facilities. Raw materials are sourced from reputable suppliers, ensuring
maximum purity and efficacy. Every batch undergoes rigorous third-party testing
in NABL-accredited laboratories to verify potency and confirm the absence of
heavy metals, aflatoxins, microbial contaminants, and impurities.
Purezen prides itself on ‘formulation precision,’
meaning every ingredient serves a specific purpose and is included in effective
doses. Purezen is committed to being a ‘biology-first health brand,’ with a
mission to enhance the quality of life for consumers, enabling them to think
clearly, feel their best, and engage fully in their daily activities.
Purezen’s products are available for purchase online
at www.shoppurezen.com and on
Amazon.in. A comprehensive rollout in premium wellness retail stores is
anticipated by the end of 2025.
About Purezen Health Solutions Pvt. Ltd.:
Founded in 2024, Purezen Health Solutions is dedicated
to delivering “Pure, Precise, and Powerful” wellness solutions. The company
specializes in evidence-based nutritional supplements that cater to various
health needs, including skin, hair, heart, brain, liver, sleep, and metabolic
health. Headquartered in Mumbai, Purezen is committed to raising industry
standards while empowering consumers to take charge of their health. Mitesh
Desai’s initiative in the wellness sector transcends professional ambition;
it’s deeply personal. Coming from a family with a legacy in Ayurvedic research
and manufacturing, Mitesh’s unique blend of corporate insights, academic rigor,
and Ayurvedic heritage shapes the core ethos of Purezen.
